Increase Online Career Centre Revenue With These 5 Quick Tips

Associations, like most businesses, need to diversify their revenue streams to be successful. Non-dues revenue from your online career centre can create additional income for your association. By providing and charging for additional services, your association will increase your relevancy to your members’ career development and add value to your membership.

Here are five quick ways to earn more non-dues revenue from your online career centre:

1. Job Listings

Charging employer members a discounted rate and non-members a retail rate for posting their open positions is the most prominent way to generate non-dues revenue from your online career centre. Your members are highly skilled professionals, and businesses will pay a premium to access that talent. Employers will see a return on their investment by being able to reach relevant, qualified candidates that your association unites in the industry.

2. Retargeting Posting Enhancement

Provide employers the option to optimize their job posting with retargeting ads that follow job seekers who visit the career centre. These users are already engaged with job-seeking activities, so this type of advertising is relevant to them. Retargeting ads are displayed in ad spaces across the internet as the job seeker browses, encouraging them to click back to the employer’s posting on your career site. So not only does the employer get a better ROI for their job posting, but your career centre traffic will increase as well!

3. Display Advertising

Online career centres are generally in the top three most-visited sections of an association’s website. Placing ad units that your organization can control within your website ad sales system will give you more impressions for existing campaigns, plus an opportunity to increase new ad sales opportunities with recruitment companies, advisers and industry advertisers. Your career centre can sell specific online placements as add-on packages that highlight job listings, retargeting and sponsored content.

4. Featured Employer

A Featured Employer offering is a comprehensive self-service branding solution designed to generate maximum exposure for your industry employers. Within a Featured Employer package, your advertising employers receive:

• A brand profile page with easy-to-use web tools allowing them to customize their look and content so they can stand out from the competition.
• Enhanced job listings so every job posted will include elements from the employer’s profile and a company video, if they have one.
• Rotating banner ads on the job results page, putting all eyes on their brand.
• Increased logo visibility on the job seeker home page and overview page. 

5. Featured Sponsors

Sell weekly or monthly sponsorships of your online career centre to organizational members, employers and industry advertisers. An example of Featured Sponsorship could include:

• A set number of Featured Jobs on the online career centre during the sponsorship period. 
• A Featured employer profile that gives the advertiser a display banner in between the job listings and a custom employer profile page that links to their career centre postings.
• Banner advertising on the top, bottom or sides of the career centre (based on your website template and organizational preferences).

Be sure to promote these offers via your media kit, email marketing campaigns and/or as spotlights from your homepage. It’s easy to find non-dues revenue opportunities within your online career centre. Try these five quick ideas and your organization will see an uptick in funds for your programming and organizational mission.

CSAE Editor: Take the next step in your career with CSAE’s Association Jobs website!