Certified Association Executive (CAE®)

Accelerate your career in the not-for-profit sector by earning your designation!

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Winter 2020 - CAE 200 Association Membership Services

Association leadership requires insight and data to make educated decisions about the true needs of membership in relation to the strategic plan. This course examines the relationship between associations and their members, the pivotal role of communication, and the rationales for the development and retirement of products and services.  Additionally, this course will examine the concepts of quality, pricing, evaluation,member satisfaction and marketing of products and services. Students will learn about the steps necessary to develop and implement a marketing plan. 


Join the growing community of high-performing CAEs

You’ll learn, expand your professional network, and implement new strategies to your work through the CAE Program.

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Associations Connect

Associations Connect is for members only. Please sign up for a membership here

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7 Tips to Prepare Your Association for the Unexpected

7 Tips to Prepare Your Association for the Unexpected

By Dr. David S. Weiss and Peter Primdahl The Fall 2020 edition of CSAE’s Association magazine featured an article that urged leaders to get proactive when it comes to planning for an uncertain future. In that article, we delved into […]

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How to Better Manage Your Online Career Centre

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