Peter Primdahl

Peter Primdahl is Vice President of Emerging Business Models at The Co-operators. A progressive leader in innovation and business development with expertise in the fields of insurance, strategy, InsurTech and venture capital, Peter leads Co-operators’ new digital insurance brands that offer various on-demand, pay-per-use insurance products. His team leverages a variety of innovation methodologies and processes and applies them to conceptualize, explore, incubate and accelerate emerging business models.