What’s Brewing Ottawa-Gatineau!
Join the free virtual networking events hosted each month by local CSAE Network Councils and take part in facilitated conversation about a current topic relevant to association professionals. All are welcome to this event at no charge (both members and non-members).
When
Tuesday, March 30, 2021 at 8:00 – 9:30 am EST
What We Will Talk About
5 Tools You Must Use to Measure Engagement in a Post-pandemic World
Member engagement in a post-pandemic world is digital. Period. Get the digital tools you need to really see and understand if and how you are engaging your members. This chat is an overview of the third party tools, where to start and how much you need to plan to invest. Remember, member engagement is more than an open rate!
Speaker
Halmyre’s President Christine Saunders is an expert in marketing that reaches, persuades and influences audiences. By partnering closely with her clients, her approach is to drive at actionable insights, and to provide long-term strategic planning for brands with immediate impact.
At Halmyre, she specializes in not-for-profits, public services and knowledge-based businesses, who often require a smart blend of communications and marketing to make the most of their hard-earned budgets. And she is adept at supporting clients who often have complicated internal and external stakeholder environments.
The recipient of awards for integrated and interactive marketing & communications for education, municipal services, and financial services, Christine is a sought-after speaker on the emerging trends that impact real-world marketing departments. She has been responsible for all key facets of marketing and understands the challenges faced by clients working for large, public institutions, not-for-profits and niche B2B businesses, like associations.
Christine holds the Canadian Marketing Association’s premier status as Chartered Marketer in recognition of her achievements in marketing. She is a graduate of the University of King’s College, Halifax (BAH); the University of Edinburgh (MSc) and the University of Glasgow (MPhil).