• The Sponsorship Blueprint: 9 Steps to Transform your Sponsorship Program

    September 23, 2020

    1:00-2:00 PM ET

    Webinar

    Price: FREE for CSAE Members; $50 for Non-Members

    REGISTER HERE

    Sponsorship is evolving and many organizations are struggling to keep up with the pace of change while balancing all of their responsibilities. Sponsorship is becoming more complex, nuanced and demanding all the while, sponsorship spending continues to grow.

    In this session we are going to take a step by step approach in this behind the scenes look at exactly what was required to close over $10 million in sponsorship sales over the last two years.

    You will see exactly what sponsors want…and the process that our most successful clients use to systematize their sponsorship sales.

    You will learn the formula we used to negotiate each sponsorship deal along with a highly systematic approach that has been tested on the front lines of sponsorship sales.

    Learning Objectives:

    ·  Understand what sponsors want

    ·  Learn how to create a business case document vs the boring old “Gold, Silver, Bronze” sponsorship packages

    ·  Dive deep into the “discovery based” approach to sponsorship sales

    ·  Identify the steps you need to take to clarify, differentiate and launch new sponsorships in the current environment

    About the Speaker

    Chris Baylis
    The Sponsorship Collective

    Chris is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

    After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million-dollar sponsorship agreements and has built and coached teams to do the same.

    Chris launched The Sponsorship Collective with one goal in mind: To build best-in-class sponsorship programs for his clients.

    Chris now spends his time working with clients to value their assets and build strategies that drive sales. An accomplished speaker and international consultant, Chris has helped his clients raise millions in sponsorship dollars.