Partner Webinar: Unleash Your Association Buying Power: Mastering Negotiations for Affinity Agreements
May 8, 2024 – 1:00 pm ET
Free Webinar
CAE® CPD: 1 hour
Unlock the potential of your organization’s buying power in our upcoming webinar, “You Have More Buying Power Than You Think: Negotiate Better Terms for your Affinity Agreements to Increase Member Engagement and Non-due Revenues “. Join us as we delve into the art of negotiation and explore strategies to leverage affinity agreements for maximizing your non-due revenues.
In today’s competitive landscape, organizations often overlook the untapped potential within their purchasing capabilities. Affinity agreements offer a powerful avenue to enhance revenue streams beyond the traditional avenues. Whether you’re an association, educational institution, or non-profit, understanding how to negotiate these agreements effectively can be a game-changer for your organization’s financial sustainability.
Key topics we’ll explore include:
- Affinity agreements and their significance in association revenue generation
- Strategies for identifying and approaching potential affinity partners
- Effective negotiation tactics to secure favorable terms and maximize benefits
- Case studies and real-life examples showcasing successful affinity agreement implementation
- Best practices for managing and optimizing affinity agreements for long-term profitability
Whether you’re new to affinity agreements or seeking to enhance your negotiation skills, this webinar is designed to empower you with the knowledge and tools needed to drive your organization’s financial growth. Don’t miss this opportunity to harness your buying power and unlock new revenue streams!
Join us and discover how to turn your association into a revenue-generating powerhouse.
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Speakers:
This session is led by CSAE Corporate Partner and industry experts, Louis Guay and Brittany Phillips of Dion Strategic. As a lawyer with over 25 years of experience, Louis has extensive background in negotiating affinity agreements and will share some recent association and non-profit successes. A marketing strategist, Brittany will explore the importance of developing a strategic communication strategy to market these partnerships to support associations with their overall strategic priorities. This webinar will provide actionable insights and practical tips to navigate the negotiation process successfully. From identifying potential partners to crafting mutually beneficial agreements, we’ll cover every aspect to help you capitalize on your association’s buying power.
Registration: