• Partner Webinar: Creating a Winning Member Benefits Program

    January 17, 2024

    January 17, 2024 – 12:00 pm ET

    Free Webinar

    Associations struggle with how to provide value back to their members, how to drive engagement and how to increase non-dues revenue. Join this session to learn how to implement Member Benefits for your association or how to enhance your existing program.

    The session covers:

    •              Setting an overall strategy and objectives for a Member Benefits program

    •              Driving partner messaging

    •              Establishing criteria for Member Benefit partners

    •              Working with your partners to gain maximum traction

    Speakers:

    Kent Bennett, Member Benefits Manager, CPA Canada

    Kent has over twenty years of experience managing Member Benefits for associations, working at both voluntary and mandatory associations on a national level and provincial level. For Kent, it’s all about the members. Members come first. As a result, he works to ensure programs provide member satisfaction and value that can’t readily be obtained elsewhere.

    Tim Hick, Alliances & Partnerships, Purolator

    Tim started with Purolator as a frontline employee 30 years ago and moved to the business side in early 2003. He was part of the original Alliances Team at Purolator that started in 2015 and helped build the strategy & elements that support the programs that drive success for Association Affinity Programs that are offered to Association members across Canada.

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