Partner Webinar: How to Drive Member Retention with Data Analytics

March 31, 2022 – 2:00 pm EST

Free Webinar

Member retention is top of mind for every association professional, yet many face the same challenges.

How do you understand who is at-risk for non-renewal? What are the best ways to retain your members? The key to answering all these questions and more is data. Data you already have at your fingertips waiting to be segmented and analyzed to find the insights and trends you need to take real action to improve your association’s retention.

During this instructive and informative discussion presented by data experts from Association Analytics, you will learn:

• The formula and key questions to ask for calculating retention.
• How to understand retention in member segments based on demographics, characteristics and behaviors.
• Ways to leverage analytical insights to lead to more informed decision-making and increased renewals.

We’ll end with some pro tips you can use to start and then refine your member retention journey, plus answer your questions throughout the webinar.

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