CSAE Trillium Feel Good Friday

Join the free virtual networking events hosted each month by local CSAE Network Councils and take part in facilitated conversation about a current topic relevant to association professionals. All are welcome to this event at no charge (both members and non-members).


Friday, May 7, 2021 at 12:00 pm – 1:15 pm EST

What We Will Talk About

“What’s in it for me?” is a typical question that most members ask their associations. Value propositions are statements of what associations offer to their members. They also explain why members should believe your promise of that value and how it’s delivered.

When members ask why they should join or renew, you need to convincingly describe the value they will get. If you don’t understand, it’s likely members are having the same problem. Throw in the pandemic and you’ve got an even bigger challenge as we all work remotely and are unable to gather and meet in person.

Join us on May 7 for Trillium Network’s Feel Good Friday session where we will unpack how to better engage members in a virtual world and will brainstorm on how to define your organization’s unique member value proposition.

About the Facilitator

Gerald Bramm is the president of Bramm Research, a firm that conducts marketing research assignments primarily for associations, business publications and B2B companies. He has worked on hundreds of projects both in Canada and the U.S. and has broad experience in quantitative and qualitative techniques.

Gerald has been a member of the MRIA (Marketing Research and Intelligence Association) for over 20 years. He holds the CMRP designation (Certified Marketing Research Professional).

We have conducted hundreds of reader surveys on behalf of b2b publications.  Over the past four years we have focused much of our attention on conducting research on behalf of member based associations and not-for-profit organizations. We are a member of the Canadian Society of Association Executives (CSAE) and we are the research partner of the Trillium Chapter (Ontario) of the CSAE.