The Association Agenda – ADVOCATE, ACHIEVE & CELEBRATE!
CSAE NEWS & UPDATES
Advocate Now For the Continuation of the Wage Subsidy
With the federal budget expected to be tabled on April 19th, now is an important time to raise our collective voices and advocate for the continuation of the Canada Emergency Wage Subsidy (CEWS). The CEWS has played a critical role in helping many associations and non-profit organizations mitigate the impact of COVID-19 on their operations and bottom line. Add your voice to this effort by clicking here.
Introducing CSAE’s Saskatchewan Network!
CSAE is thrilled to announce the launch of its Saskatchewan network! This means that CSAE members in Saskatchewan will enjoy enhanced opportunities to connect, learn and benefit from being members of CSAE. The final steps are underway to establish Saskatchewan’s network council, a dedicated group of volunteers that will plan and deliver programming deemed valuable for the regional membership. CSAE is delighted to now have eight networks across Canada.
CSAE Awards: – Celebrate Our Heroes on April 21st!
Not all heroes wear capes, but they walk among us every day! Join CSAE on April 21st for a day of celebration at two distinct Awards events honouring our many champions. Enjoy time for laughter, inspiration and connection (and prizes, too), with emcee Krista Cameron. This happens during National Volunteer Week, so we’ll be applauding our many volunteers who contribute their time and talents to CSAE’s pursuit of excellence in the association and nonprofit sector. Thank you for all you do! Everyone is welcome at both events at no charge, but registration is required for each celebration.
- The fun gets started on April 21st with the 2021 CSAE Trillium Awards, from noon to 1:30 pm EDT. Click to register here.
- Keep applauding! Celebrations pick up again at 4:30 pm for the 2021 CSAE Leadership Awards. Click to register here.
Congratulations to our CSAE Leadership Award and Ottawa-Gatineau Network Award Nominees:

Congratulations to our Trillium Network Award Nominees:

Associations Now Live: Post-Pandemic Business Models With CSAE’s Tracy Folkes Hanson
April 12 – 3:00 pm EDT
CSAE’s President and CEO, Tracy Folkes Hanson, was a guest on ASAE’s Associations Now Live series. The episode, which focused on association executives building post-pandemic business models, will stream on April 12. Click here to tune in!
Grow Your Career Potential With a Professional Designation in Not-for-profit Leadership!
Spring Term Starts April 19, 2021
Thinking about how to level up your career? CSAE is proud to offer the Certified Association Executive™ program, developed especially for senior leaders, executives and managers of associations and not-for-profit organizations. Work online at your own pace as you accumulate critical transferable skills and sector-specific knowledge. Interested? Contact Eve Mechici, CAE Program Manager, for a customized one-on-one information session. Don’t delay, the spring term starts on April 19! Click here to register.
CSAE Talk Tuesdays (CSAE Members Only)
April 20 and May 4 – 2:00 pm EDT
Join Tracy Folkes Hanson, CSAE president and CEO, and your association colleagues from across the country to discuss challenges and opportunities specific to the not-for-profit sector. All CSAE Members are welcome at these no-charge chats! Click here to join the discussion.
Let’s Talk About Member Data
April 22 – 2:00 pm EDT
Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the centre of everything you do, from program offerings to resources to their onboarding journey. In part one of this three-part webinar series, we’re diving into the basics of member data. Join Higher Logic, Wicket and CSAE for a live panel discussion where we’ll discuss:
- What does a data-driven organization look like?
- How can you make data a part of your team culture?
- What programmatic changes should you make?
May New Member Orientation
May 6 – 1:00 pm EDT
Welcome to CSAE! Here’s your chance to learn about the many benefits that come with your membership. Kickstart your CSAE journey at this informative session while you connect with other new members. Click here to register.
The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond
May 6 – 2:00 pm EDT
How will your association handle the uncertainty of operating in 2021 and beyond? From strategic planning and increasing member engagement to streamlining technologies and growing your continuing education revenue, adapting to uncertainty is our new norm. Presented by CSAE Partner, Vocalmeet, this event features an expert panel that will dive into these issues to help you achieve success. Click here to register!

Keeping Pace With Technology: 5 Tactics To Evaluate Where You Stand and Where You Need To Go
May 12 – 1:00 pm EDT
You’re invited to join Ashley Janssen of Code and Effect, to learn how to evaluate where your organization stands today and where it needs to go in the future. Learn five simple but powerful tactics to ensure your technologies are aligned with your strategic goals. If they’re not, find out how you can get on track. Register here!

CSAE’s Latest Blogs Deliver Valuable Insights
Don’t miss these curated perspectives on a variety of association-focused issues:
Achieve Technology Success – Part 1: Evaluate Where You Stand Now
In the first instalment of this three-part series, Ashley Janssen of Code and Effect offers some helpful tips for evaluating specific association projects or events, including two simple but powerful techniques you can try at your next quarterly team meeting.
How to Reignite Your Member Engagement Strategy by Going Digital
Today, it’s important for associations to adapt their member engagement strategies to the digital world. How can you reach your members with the right content at the right time? Alexandra Mastrianni of Higher Logic offers some actionable tips to point you down the right path.
Click here to read more content on the key competencies of governance, organizational direction, leading people, operations and value to membership.
NETWORK NEWS
CSAE Alberta Chat & Cheers
April 15, 2021 – 4:00 pm MDT
Join this free facilitated discussion to learn about using organic and paid social media to grow your brand. Facilitator Emily Ptak of Ptak + Co will demystify LinkedIn, Facebook and Instagram to help members understand the benefits of each platform. Sign up here.
CSAE Atlantic Meet & Mingle
April 20, 2021 – 11:00 am ADT
Join facilitator Michael Palmer, MBA, CAE, President and Senior Partner, Treeline Associates, Director of Association Services for a free discussion on factors affecting the cost of virtual and hybrid conferences. Don’t miss these tips for planning your next big event! Click here to register.
CSAE Ottawa-Gatineau CEO Roundtable Series
April 21, 2021 – 12:00 pm EDT
You’re invited to share your expertise while you learn new tips and techniques from other association executives! Come prepared to discuss what tools you’ve used to effectively motivate your team during the pandemic, as well as the actions you’ve taken as an executive to improve your own efficiency during this time. Register here for this no-charge event.
CSAE Manitoba Coffee & Conversation
April 28, 2021 – 2:00 pm CDT
Join Bonnie Staples Lyon, Director of Public Affairs & Stakeholder Relations at ChangeMakers and dive into government relations. Both members and non-members are welcome at no charge. Register here.
Le Clavardage de la SCDA Québec
29 avril 2021 à 15 h 00 heure de l’est
Discussion ouverte sur la question et partage d’expériences, les participants peuvent s’attendre à échanger sur les rencontres de gouvernance : le futur sera-t-il en présentiel, à distance ou hybride? La conversation sera facilitée par Catherine Lamontagne, CEO et stratégiste, OROKOM Communication Marketing Inc. Les inscriptions sont gratuites. Inscrivez-vous ici.
CSAE Trillium Feel Good Friday
May 7, 2021 – 1:00 pm EDT
Join us for Trillium Network’s Feel Good Friday session where we will unpack how to better engage members in a virtual world and will brainstorm on how to define your organization’s unique member value proposition. Both members and non-members are welcome at no charge. Register here.

MEMBERSHIP SPOTLIGHT
Cameron Choquette, Chief Executive Officer, Saskatchewan Landlord Association
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I joined CSAE as a young professional looking for opportunities to connect with and learn from experienced association executives. Associations Connect is a fantastic tool that enables collaboration across the country and helps small organizations like ours learn at an exponential rate! CSAE’s bookstore and education events are regular places where I go to learn, connect and engage with professionals. Resources remain relevant and affordable for organizations of all shapes and sizes. Thank you to CSAE for continuing to ensure associations across Canada are equipped to serve their members and constituents in meaningful and impactful ways.
Email Cameron at ceo@skla.ca and connect with him on LinkedIn.
SECTOR NEWS
The Largest Membership Growth Wave is Coming
Source: Naylor
If you watch the news, you wouldn’t ever know we are on the front end of the largest economic boom in our history which will also lead to the largest wave of new members in our history. The numbers show the membership expansion will last through the early 2030’s. How do we know that? Read More…
Don’t Neglect Offboarding When Employees and Volunteers Move On
Source: Associations Now
An association’s relationship with its people is often finished with an exit interview or end of a volunteer’s term. But there are good reasons to keep those connections. Read More…
Source: Global Newswire
The Canadian Construction Association (CCA) has released a research paper, Strength, resilience, sustainability: Canada’s construction sector recommendations on adapting to climate change. Read More…
Varcoe: What’s in a Name Change? Plenty for Canada’s Drillers and Cattle Sector
Source: Calgary Herald
Two fixtures on the business landscape — the Canadian Association of Oilwell Drilling Contractors (CAODC) and the Canadian Cattlemen’s Association (CCA) — find themselves at a pivotal point. Read More…
CSAE EVENTS

15 Apr 2021 | CSAE Alberta Chat & Cheers Location: Online Type: Networking Learn More… |

20 Apr 2021 | CSAE Talk Tuesdays (member exclusive) Location: Online Type: Networking Learn More… |

20 Apr 2021 | CSAE Atlantic Meet & Mingle Location: Online Type: Networking Learn More… |

21 Apr 2021 | CSAE Ottawa-Gatineau CEO Roundtable Series Location: Ottawa Type: Roundtable Learn More… |

21 Apr 2021 | 2021 CSAE Trillium Awards Location: Online Type: Awards Learn More… |

21 Apr 2021 | 2021 CSAE Leadership Awards Location: Online Type: Awards Learn More… |

28 Apr 2021 | CSAE Manitoba Coffee & Conversation Location: Online Type: Networking Learn More… |

29 Apr 2021 | Le Clavardage de la SCDA Québec Location: Online Type: Networking Learn More… |

4 May 2021 | CSAE Talk Tuesdays (member exclusive) Location: Online Type: Networking Learn More… |

7 May 2021 | CSAE Trillium Feel Good Friday Location: Online Type: Networking Learn More… |
FEATURED PUBLICATIONS
Government Relations for Canadian Associations: How to be the Voice of Your Members with Government
One of the most important functions of an association is to advocate for its membership. In this essential reference book, author Huw Williams explores valuable government relations case studies, reviews lobbying policies and regulations, examines effective advocacy methods and shares key strategies for meetings with government and committees.
Visit the CSAE Bookstore for more information and to purchase.
CAREER RESOURCES
Employers
Have you thought about leveraging CSAE’s relationship with over 15,000 association executives to fill your next position? Post your job to AssociationJobs.ca now! Remember, CSAE members save 40 per cent!
Job Seekers
Interested in finding the latest career opportunities in the association sector? Click here to find the most recent postings, such as:
Title: Executive Director
Organization: Job Skills
Location: Job Skills has offfices across York & Peel Regions
Get More Details
Title: Executive Director
Organization: Service Coordination Support
Location: Ottawa, ON
Get More Details
THANK YOU TO OUR CORPORATE PARTNERS
Featured Corporate Partner: Lambda Solutions
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Since 2002, Lambda Solutions has empowered 600+ organizations to deliver the world’s best e-learning to over two million users by redefining the future of learning through innovation. For more information, visit LambdaSolutions.net or call toll-free 1.877.700.1118 or direct 604.398.3273.