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Leading With ‘Outside-In’ Thinking: Refocusing the Value Proposition of a 150-Year-Old Association

By Jeff Gibson and Christine Saunders The Canadian Medical Association (CMA) has been the voice of Canada’s physicians for over 150 years. In 2016, the CMA faced a challenge: creating an association value proposition that would retain members and boost […]

Achieve Technology Success — Part 1: Evaluate Where You Stand Now

Since the pandemic started, things have been challenging to say the least. Many associations have had to come up with new and innovative ways to communicate with and support their membership. One of the opportunities – and even requirements – […]

7 Tips to Prepare Your Association for the Unexpected

By Dr. David S. Weiss and Peter Primdahl The Fall 2020 edition of CSAE’s Association magazine featured an article that urged leaders to get proactive when it comes to planning for an uncertain future. In that article, we delved into […]

Why CSMLS’s CEO Christine Nielsen says the Symposium for Chief Staff & Chief Elected Officers is a must-attend — every year

An association’s CEO and its elected board chair must work together to maximize success. That fact is irrefutable, but the path toward mutual support and understanding is often less clear. CSAE is here to help, with its much-anticipated 2021 Symposium […]