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Delivering True Value: How Associations Can Stand Out in a Competitive Landscape

In today’s fast-changing environment, associations must go beyond offering a list of benefits to remain relevant and indispensable to their members. More than ever, members have choices, and associations that fail to deliver real, tangible value risk losing engagement and […]

How to Evaluate Association Member Needs: A CSAE Case Study

Authored by CSAE and Gerald Bramm Your association members have needs. Your association will succeed if it can provide products and services that address these needs. But what are their needs and how do you evaluate them? In 2021 CSAE […]

How to Reignite Your Member Engagement Strategy by Going Digital

What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences and the things we learn. We’re most attached to the groups or organizations in […]

Making Your Website Accessible to Everyone

Many separate accessibility standards development processes exist in Canada. Ontario, Manitoba, and Nova Scotia all have laws that mandate creation of provincial accessibility standards.  As associations grapple with delivering services in a post-Covid world, it’s become more important than ever […]

CSAE Members Can Now Save on Insurance With Sonnet

As a CSAE member, you now have access to Sonnet, Canada’s first fully online insurance company offering group plans for house, condo, tenant, landlord and car insurance. Get an exclusive discount with Sonnet — you could save an average of […]

Keys to Creating Member Value in the COVID-19 Era

COVID-19 has upended every aspect of our professional and personal lives; for many, blurring the two in a way no one saw coming. This fall, as we respond to the challenge of a second wave and continue along our slow […]