The Power of Values Thinking: How to Give Members What They Really Want
1-2 PM EDT
$60.00 – CSAE Members
$100.00 – Non-Members
Using the world’s first database of what we all truly care about, Human Behavior expert and pioneer of Values Thinking David Allison will walk us through (and dive deeper into) his CSAE keynote presentation from the 2019 Associations: Decoded conference in Vancouver, Canada. This custom data creates segments, clusters of association members based on shared personal values. These are the values that trigger all decisions and behaviors of your membership. Once you understand what your association members value, what they truly care about, you’ll be able to make more powerful decisions about programming, outreach, retention, education and professional development, and more!
Learning Objectives:
1. A close look at demographic stereotypes, and why you should avoid them in your planning.
2. How to use values to influence people: the Values Thinking process
3. The specific shared values of association members, and what they mean to you
After the webinar, you’ll receive the charts and data reviewed, for your own internal use, as well as David’s Values Thinking process map to guide internal decision making.
