What’s Brewing Ottawa-Gatineau!
Join the free virtual networking events hosted each month by local CSAE Network Councils and take part in facilitated conversation about a current topic relevant to association professionals. All are welcome to this event at no charge (both members and non-members).
Tuesday, Oct. 26, 2021 — 8:00 to 9:00 am EDT
What We Will Talk About
Proactive and Reactive Public Relations: real-world lessons for associations with stories to tell
Responding to a news situation that aligns with your expertise is one way to ensure your organization’s voice is part of a conversation. Everybody has a story to tell and taking advantage of a news event can help elevate your brand. But ensuring your organization is well prepared for any news opportunity demands an integrated approach. This session will allow you to understand how to take advantage of opportunities to build your brand, influence your stakeholders and deliver on your organization’s strategic vision.
Ivy Cuervo is a communications consultant with Halmyre, one of Canada’s leading marketing consulting firms. She manages a broad range of media, public affairs and issues management projects for public, not-for-profit and private sector clients. She is a seasoned professional with over 15 years of experience.
Ivy has worked with some of Canada’s top social enterprises, including The Princess Margaret Cancer Foundation and Canadian Hearing Services. She has delivered brand recognition by developing compelling storytelling that builds lasting connections and helps define a brand’s visual identity and strategy to deliver results.
Ivy’s commitment to breaking down barriers to participation included developing communication solutions, as well as AODA compliance, to ensure no one is left behind.
One of Toronto’s most respected and seasoned storytellers, Ivy has worked with Canada’s leading broadcasters – the CBC and CTV – filing stories for top-rated shows on current affairs, for radio and television.