Finding Growth During COVID-19: 6 Ways to Expand Your Association
A CSAE Online Event
1-2 PM EDT
During sudden economic shocks to our economic systems it can seem counterintuitive to be talking about growth. However association leaders need to look beyond defensive measures to focus on growth. There is opportunity in the changes occurring to re-tune value propositions, and take immediate steps to strengthen and deepen their toolkit for engaging their members. This is a practical, hands-on webinar that will have actionable take-aways for association leaders of all sizes.
This webinar will review the three most pertinent strategic business problems that marketing can solve and how:
1) What is my value proposition and does anyone care?
2) Are my customers engaged?
3) Is my marketing an ROI centre or a cost centre?
Get the answers on May 6 from Christine Saunders, President and CMO of Halmyre.

Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, an entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
Ticket Prices
$60.00 – CSAE Members
$100.00 – Non-Members
