Executive Insights- Spring 2025

Business Models for Successful Corporate Partnerships that Maximize Association Revenue and Member Value

Join us for an insightful session presentation followed by panel discussion on this important topic. Presentation by Bruce Rosenthal, followed by a panel facilitated by CSAE President & CEO Tracy Folkes Hanson.

Open to association executives only.

Learning Objectives

· Recognize the multiple ways in which corporate partnerships can drive association growth and sustainability

· Gain insights about the key components of partnerships that fulfill association goals

· Discover how to implement a corporate partnership program that provides value for the association, its members, and corporate partners

· Understand the critical role of the association C-suite in fostering and sustaining successful partnerships

Bruce Rosenthal

Bruce Rosenthal is a corporate sponsorships strategist dedicated to helping associations develop transformational sponsorship and partnership programs. These programs are designed to increase revenue; enhance member value; grow the association’s brand; fulfill the association’s mission; and ensure organizational sustainability. Bruce served as Vice President of Corporate Partnerships for a national association where he changed the program from transactional to transformational. Since 2016, he has been a consultant specializing in sponsorship and partnership program evaluations; competitive analyses; package creation and pricing; prospect identification; implementation strategies; program launch planning; and training and coaching.

Event Pricing

CSAE Member Rate: $60+tax
Non-Member Rate: $90+tax

Have a question about the event? Please email meghan@csae.com for more information.

*Please note that this is a virtual event. Information regarding how to login and join the session, as well as the link to join will be provided one week in advance.