• CSAE Trillium Professional Development Event

    November 29, 2022

    Contact Details
    events@csae.com

    Courtyard by Marriott, Downtown Toronto

    Get Your Not-For-Profit’s Communications Fundamentals in Order

    Tuesday, Nov. 29, 2022
    Courtyard by Marriott, Downtown Toronto
    9–11am EST

    CAE© CPD Hours: 2


    Tickets (includes breakfast, coffee/tea/juice)

    Members: $50
    Non-members: $75


    To deliver strategically sound communications with cohesive, compelling messages, you need to have strong foundations in place. Your brand, website and storytelling are fundamental because they provide you with a roadmap for messaging and content development, a digital home base for your organization, and an opportunity to deliver your not-for-profit’s narrative over time.

    During this presentation, we’ll start by revisiting the role of your strategic plan and priority audiences in guiding marketing communications decisions. Then, we’ll take a broad scan of your content foundations: your brand messaging, website content and storytelling approach. We’ll consider how you can leverage these elements to use resources efficiently and feel more confident and effective as a communicator.

    Throughout the event, we’ll take time for you to reflect upon the state of your organization’s communications fundamentals, identify gaps and consider actions you can take—big and small—to build or strengthen your content foundations.

    Session objectives

    • Understand the importance of a brand messaging platform and how it can guide—rather than limit—your communications planning and decisions
    • Learn specific ways to give your website content the attention it deserves, strengthening your digital home base
    • Re-examine your approach to storytelling, to deliver your not-for-profit’s narrative over time

    Register here

    About the Speaker…


    Marlene Oliveira is a communications advisor and copywriter specializing in content strategy and copywriting for non-profit organizations. She has worked in the non-profit sector since 1999, including a two-year crash course in a grassroots role, and six years as the national communications manager at a large Canadian health charity. Since 2008, Marlene has been running her consultancy, moflow, through which she solves content challenges for a wide variety of non-profit organizations. Marlene’s approach is to tap into the knowledge, experience, and expertise her clients already possess, to help their communications “flow.”