CSAE Ottawa-Gatineau CEO Roundtable Series
Overview
Association Executive Directors and CEOs have specific responsibilities and are sometimes isolated from other staff. Having access to a network of peers to talk to is often what bring these individuals to CSAE. The new CSAE Ottawa-Gatineau CEO Roundtable Series aim at addressing their specific needs by hosting events for association Executive Directors and CEOS made by association Executive Directors and CEOS.
Timing
Wednesday, May 19, 2021 — 12:00 to 1:15 PM EDT
What We Will Talk About
Benchmarking of Value Proposition
Eight Insights to Drive the Marketing Strategy Fundamentals of NFPs in 2021 Not-for-profits are like no other organizations.
In this first annual Benchmarking NFP Value Propositions Survey, Halmyre set out to help understand the marketing fundamentals of North American NFPs – and how CEO’s viewed their strength and readiness on topics related to their
- Value propositions
- Pricing strategies
- Audience engagement
- Changing audience wants and needs and
- Data analysis
Halmyre is excited to share the results with fellow CSAE-members who are executives and leaders. This vital benchmarking takes a unique look at how not-for-profits view these vital marketing fundamentals with the goal of challenging leaders to assess their own position and strengths for future investments.
About the Facilitator
Christine Saunders
President of Halmyre
Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, an entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014 which focuses primarily on the association, membership and not-for-profit industries, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her education is in politics, ethics and philosophy, and she is a proud East Coaster & Maritimer despite living in Toronto today.
Thank you to our event sponsor:
