Why Associations Should Invest in Young Leaders
Longstanding associations are notoriously known for and labeled as being outdated and stale. Age and experience often go hand-in-hand, logically connecting the correlation between association leaders and an older demographic. Amplifying this stereotype results in an unfair outlook that young professionals may be classified as inexperienced, unprofessional or “off-brand” with the organization’s image.
Yet, these emerging leaders also represent energy, new thinking and passion. Neglecting to identify and invest in these qualities will only stifle the growth and progress of your organization.
The next generation is the future, and here are some reasons why investing in this is beneficial for your organization.
Young Leaders Are All About Causes That Drive Them
Young leaders are passionate about the causes they care about. They work in your organization because they truly believe in the mission, vision and values. Also, they are driven to make a difference and promote your association.
They Challenge the Status Quo
Young professionals will think outside the box. They aren’t afraid to try new ideas and approaches. They can push boundaries, challenge conventions and change the game for the better. This allows them to find creative ways of solving problems and create innovative new solutions and can breathe new life into your association.
They Are Tech-savvy
As the world grows increasingly digital, it’s hard to stay up to speed. You have to meet people where they are, and it’s vital to keep up with technology for the convenience of your membership. Young people have grown up in this digital age. They understand it, learn new tech quickly, and can bring these skills to keep your organization digitally relevant.
They Are Your Future
Although they’re not your successors yet, they are the future of your organization. If you nurture their drive and passion by providing them with the right skills, they will be ready to succeed when older leaders eventually step down. Your association will be better prepared for the future!
Unfortunately, associations easily disregard developing young leaders in comparison to other priorities within an organization. However, this can result in stagnant growth. An organization may be a high-performance association, but its longevity can take a hit without properly investing in future leaders. Developing a program to invest in and nurture the leadership of young people can only benefit your organization.
Learn more about how to identify and activate emerging leaders in your association at Lindsay Murray’s upcoming session at the 2022 CSAE Conference on Oct. 19–21 in Halifax, NS. See a sneak peak below:
