5 Ways Digital Advocacy Helps Associations Reach Their Goals

Digital advocacy has grown over the past decade. The rise of social media and the constant use of smartphones puts great power in the hands of your members. At the same time, associations are leveraging these trends. Digitization has changed association management; however, it has changed politics even more. Winning elections has always been a numbers game. Now, demonstrating a groundswell of support is needed on an issue-by-issue basis.

To help your message reach the right ears, CSAE offers CSAE Digital Advocacy. This suite of advocacy tools helps Canadian associations build supporter networks, engage members, raise the volume on key government issues, and pressure decision-makers to change policy. Hundreds of CSAE members have already used CSAE Digital Advocacy to advance their government relations goals.

Here’s how digital advocacy can work for your association

1. Educating politicians
2. Engaging members
3. Improving data and building supporter networks
4. Effecting policy change
5. Built for associations

Educating politicians

Politicians and their staff encounter hundreds of new issues every week. Direct contact from local constituents shares the right information and puts your association’s issue higher on their agenda. Once they know about the problem, they can take steps to help you solve it!

Engaging members

Your members want to help solve issues for your industry. But for many, getting involved requires time and energy they don’t always have. CSAE Digital Advocacy overcomes that barrier by making it quick and easy to take action on behalf of your movement. Often, members cannot see all the advocacy work your association is doing, but CSAE Digital Advocacy makes it tangible. At the same time, the tool helps you quantify member engagement and improve your annual reports.

Improving data; building supporter networks

To grow your supporter network in the 2020s, you must get permission to contact them. The best way to get new supporters’ permission is to motivate them with an issue they care about. They will be more likely to share your information with their network or attend your events. They may even become a member! For current supporters, you can use the data from CSAE Digital Advocacy to improve your email campaigns, better target your social media promotions and launch fundraisers.

Changing policy through digital advocacy

CSAE Digital Advocacy has helped associations get laws passed, push back against regulatory changes and secure funding. The tool is based on the power of people, and the concept that “all politics is local.” Politicians want to hear from local voters! CSAE Digital Advocacy connects voters to their politicians with a consistent message and the ability to amplify that message on social media. That gets politicians’ attention and helps decision-makers see the benefits of changing policy.

Built for associations

Associations must spend their members’ money wisely. Therefore, CSAE has made CSAE Digital Advocacy the most cost-effective digital engagement tool on the Canadian market. It is easy to use and offers association leaders the highest return on investment for political engagement.

Find out more and take advantage of a special offer for CSAE members by clicking here.

Read more informative content for associations and not-for-profit leaders on the CSAE blog.