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Beyond the Hype: How Canadian Associations Can Thoughtfully Adopt AI
There’s plenty of hype surrounding the advances in artificial intelligence and what that can mean for business leaders, but how do these advances apply to associations and non-profit organizations? What are the risks in the adoption of Generative AI technology? […]
How to Build and Benefit From Always-On Member Research
In my last blog, I talked about the importance of a member-centric approach to membership as the solution to developing a value proposition that will change with your members’ needs and expectations and help them feel they belong to your […]
Shifting to Members-First: Meeting Your Member’s Needs
In my last blog, I talked about the fact that the majority of Canadian association leaders do not believe they have a highly compelling value proposition and they are struggling with the same top priorities they have for years: The […]
Member-First Focus – The Secret to Long-term Success
Recently, I was preparing my CSAE 2024: Connection presentation and made a surprising discovery. My presentation is on the critical importance of member analysis when creating highly compelling value propositions that ensure an association’s long-term success. I was scouring expert […]
Top Membership Recruitment, Engagement and Retention Trends in 2024
Crafting a succinct and compelling member value proposition is just the first step in optimizing recruitment, retention and engagement practices, but how many associations actually take the time to define and review their value propositions? How many associations communicate this […]
Next-Gen Membership Models Transforming Canadian Associations
Membership associations are navigating a paradigm shift, evolving toward more dynamic and flexible models to meet the changing needs of their members and to harness the power of technological advancements. This evolution is characterized by a departure from traditional benefits, […]
Top 10 Member Engagement Strategies for 2024 and Beyond
Keeping members engaged is crucial for the growth of your membership association. It’s important to offer a strong member value proposition (MVP) that resonates with your members’ needs and evolves with them through the various stages of their careers. Here’s […]
The Five Top Digital Trends for Boosting Association Engagement
The digital marketing landscape is changing at its usual lightning speed, shaped by technological advancements and consumer behaviour. How can associations leverage these trends to create a more engaging and rewarding experience for their community? Let’s dive into some of […]
The Rewards of Delivering a Great Digital Member Experience
Member experience (MX) refers to the overall perception and impression a member has of your organization. It’s based on their interactions with you across all touchpoints and channels and is shaped by every interaction the member has with you, from […]
Digital Audit Program: Unlocking Audience Engagement for Associations
“I’m trying to free your mind, Neo. But I can only show you the door.” In the contemporary years after the internet boom, many associations struggle with ongoing innovation and the need for constant adaptation. They’re not alone. Based on […]