Jeff Hanlan

Jeff Hanlan boasts more than two decades of success recruiting, onboarding, engaging, and renewing members for industry leading associations, including Canadian Federation of Independent Business (CFIB), Canadian Franchise Association, and Advocis.

His expertise has translated into millions of dollars in dues and non-dues revenue through strategic membership development, sponsorship, advertising, and event planning.

As one of North America’s pioneering AI for Associations experts, Jeff developed the ROAR Method™, a data driven member lifecycle framework that applies artificial intelligence to membership growth using predictive analytics and automated personalization.

What sets Jeff apart is his exclusive focus on revenue related issues for member driven business associations, combined with cutting edge AI applications that help associations grow membership predictably while freeing staff from manual, time consuming tasks.